Wedding Product Buyers by DSA consists of buyers of wedding related products from several premiere sources of transactional data. The sources on this file include mail order, donor and subscription transactions. The specific products buyers are purchasing include buyers of wedding dresses, accessories and footwear.
The buyers are mostly females between the ages of 18-45. Recency is derived from direct mail transactional activity, but mailers can select donor and subscriber transaction activity as well. File available at postal and email address.
Age, Income, Marital Status, Children by Age Range, Donor, Homeowner, Product, Average Dollar Amount spent and Multi-Buyers
Minimum for Emails: 25,000
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Creative required for approval. HTML & Plain Text needed for Email. Client to supply subject line & seed list. Creative must contain client name and address. Additional test blasts at $100/ per additional test. Creative Services available.