Orchard Brands Masterfile consists of mostly mature female buyers from its family of catalog and web brands that offers endless options to its buyers for fashion, footwear and accessories, home and travel, beauty and grooming, gifting, home décor and more. This mature responsive audience is a favorite for insurance, non-profit and publishing mailers.
This large Masterfile consists of unduplicated buyers from catalogs such as Blair, Haband, Gold Violin, LinenSource, Old Pueblo Traders and Norm Thompson; a full listing is below. The audience is mostly female shoppers age 55. The file has been overlayed with several quality enhancement products to provide mailers with ample select options to best define their prospect! Enhancements include Demographic, Lifestyle Interests, Cooperative Database Product Purchase Transactions, Donor Transactions and Credit/ Financial Scoring.
Profile: 72% Female, 20% Male, Avg. Age 55+ Avg. Sale $50, Avg. HH Income: $43,000
Special Selects: File has several overlays applied to data. Demographic, Lifestyle, Cooperative Database Activity, Self-Reported & Donor transactions and Ethnicity, Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent. Political Party: Republican, Democrat, Liberal, Conservative. Religious Affiliation: Jewish, Catholic. Elderly Parent in Household and more. Inquire.
Ailment Data: Allergies, Arthritis, Diabetes, Senior Needs/Disabled, Orthopedic concerns.
Facebook Ad! Available on matched Orchard Brands Buyer records for $25/M plus media buy cost. Inquire for details!
Modeling: Types: Good Customer Match, Regression. Date Required: 100M Minimum Order Qty: 50M, $25/M Scoring Fee. Model Build: 4-6 Weeks
MAILERS CAN APPLY WILAND BUILT MODELS TO THE ORCHARD BRANDS MASTERFILE!
View Brands Online at www.orchardbrands.com www.bluestem.com
Orchard Brand Titles: Appleseed's, Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)