Orchard Brands Masterfile
Orchard Brands Masterfile
Orchard Brands Masterfile consists of mostly mature female buyers from its family of catalog and web brands that offers endless options to its buyers for fashion, footwear and accessories, home and travel, beauty and grooming, gifting, home d├ęcor and more. This mature responsive audience is a favorite for insurance, non-profit and publishing mailers.

SEGMENTS
4,468,750 Total Universe / Universe Rate $80.00/M
697,592 1 Month Buyers + $10.00/M
2,015,042 3 Month Buyers + $10.00/M
4,468,750 12 Month Buyers + $10.00/M
413,756 1 Month Cash / Check Buyers + $10.00/M
138,057 1 Month House Charge Card Buyers + $10.00/M
119,141 1 Mos Male Buyers + $8.00/M
239,906 1 Month Byrs / Grandchildren + $10.00/M
1,525,776 3 Mos. Buyers / Donors + $10.00/M
Publisher & Insurance Mlr Rate $65.00/M
Fundraiser Base Rate $75.00/M
Facebook Ad ! Inquire + $25.00/M
Modeling: 50M Min. Scoring Fee + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 304029
mIn ID 142265
SRDS ID 903081-000
MEDIA TYPE
Consumer Postal
SOURCE
Buyers, Gift buyers, Masterfile enhanced, Catalog, Cash buyers, Multi-buyers, Direct mail sold
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry
New to Manager
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 03/13/2011
"New to System" Announcement 07/12/2011
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Orchard Brands Masterfile consists of mostly mature female buyers from its family of catalog and web brands that offers endless options to its buyers for fashion, footwear and accessories, home and travel, beauty and grooming, gifting, home décor and more. This mature responsive audience is a favorite for insurance, non-profit and publishing mailers.

 

This large Masterfile consists of unduplicated buyers from catalogs such as Blair, Haband, Gold Violin, LinenSource, Old Pueblo Traders and Norm Thompson; a full listing is below. The audience is mostly female shoppers age 55. The file has been overlayed with several quality enhancement products to provide mailers with ample select options to best define their prospect! Enhancements include Demographic, Lifestyle Interests, Cooperative Database Product Purchase Transactions, Donor Transactions and Credit/ Financial Scoring.


Profile: 72% Female, 20% Male, Avg. Age 55+ Avg. Sale $50, Avg. HH Income: $43,000

 

Special Selects: File has several overlays applied to data. Demographic, Lifestyle, Cooperative Database Activity, Self-Reported & Donor transactions and Ethnicity, Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent. Political Party: Republican, Democrat, Liberal, Conservative. Religious Affiliation: Jewish, Catholic. Elderly Parent in Household and more. Inquire.


Ailment Data: Allergies, Arthritis, Diabetes, Senior Needs/Disabled, Orthopedic concerns.

 

Facebook Ad!  Available on matched Orchard Brands Buyer records for $25/M plus media buy cost. Inquire for details!

 
Modeling: Types: Good Customer Match, Regression. Date Required: 100M Minimum Order Qty: 50M, $25/M Scoring Fee. Model Build: 4-6 Weeks

 

MAILERS CAN APPLY WILAND BUILT MODELS TO THE ORCHARD BRANDS MASTERFILE!

 

View Brands Online at www.orchardbrands.com   www.bluestem.com


Orchard Brand Titles: Appleseed's, Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)

SELECTS
Age $10.00/M
Adult Age Month/Yr $10.00/M
Children by Age Range $10.00/M
Children by Gender $10.00/M
Donor by Category Cause $10.00/M
Ethnic/Ethnicity $15.00/M
Gender $8.00/M
Geo/Geographical $8.00/M
Demographic $10.00/M
Lifestyle Interests $8.00/M
Income $10.00/M
House Charge Card Byrs $8.00/M
Mail Order Donors $10.00/M
Modeling $25.00/M
Product Categories $10.00/M
Reading Interests $8.00/M
Political Affiliation $15.00/M
Religious Affiliation $15.00/M
Ailment Data $15.00/M
Facebook Ad Match $25.00/M
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $65.00
GENDER
Male 20%
Female 72%
AVERAGE INCOME
Value $43,000.00
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders cancellation after mail date and/or merge will be at full rental rate; no exceptions. Orders received & processed will incur a $100/F cancel fee, $15/M cancel run charges & shipping/material fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL $75.00/F
FTP $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample mail piece required on all tests or continuations with a changed creative. Prepayment on first time mailers.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street
Denville, NJ 07834
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649
= Primary contact


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