Orchard Brands Food Gift Buyers
Orchard Brands Food Gift Buyers
Orchard Brands is the premiere file of direct mail and space ad buyers of clothing, footwear, home and health products for men and women. Reach multi-buyers purchasing from Orchard and identified as Food Gift buyers through a cooperative database overlay appended to file.

SEGMENTS
997,870 Total Universe / Universe Rate $80.00/M
164,095 1 Mos Buyers - Food Mail Order + $10.00/M
489,205 3 Mos Buyers - Food Mail Order + $10.00/M
997,870 12 Mos Buyers - Food Mail Order + $10.00/M
260,255 1 Mos. Buyers - Food / Beverages + $10.00/M
801,287 3 Mos. Buyers - Food / Beverages + $10.00/M
98,935 3 Mos. Byrs 3+ Food Specialty Byrs + $10.00/M
41,985 3 Mos. Byrs 5+ Food Specialty Byrs + $10.00/M
Publishers Rate $65.00/M
Fundraiser Base Rate $75.00/M
Facebook Ad Match Inquire! + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 369989
mIn ID 369989
SRDS ID
MEDIA TYPE
Consumer Postal
SOURCE
Gift buyers, Multi-buyers, Cash buyers, Direct mail sold, Masterfile enhanced, Catalog, Buyers
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 01/02/2013
New to Manager
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 01/02/2013
"New to System" Announcement 01/03/2013
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Orchard Brands is the premiere file of direct mail and space ad buyers of clothing, footwear, home and health products for men and women generated from 22 brands and 26 catalog titles. 

 

Orchard Brands Food Gift Buyers are food specialties and beverage buyers identified on the Orchard Brands Masterfile. Marketers can select Food Mail Order sourced buyers, food & beverage buyers, food specialties buyers and select by number of purchases with food category. These are a few of the numerous selects mailers can select on this large file of mostly mature female buyers.  

 

Profile: 72% Female, 20% Male, Avg. Age 55+, Avg. Sale $65, Avg. HH Income: $43,000

 

Special Selects: File has several overlays applied to data. Demographic, Lifestyle, Cooperative Database Activity, Self-Reported & Donor transactions Donor Selects: Category cause, multi-donors, mail order donors and charitable giving score (1-10). Categories Include: Animal Welfare, Arts, Children, Environmental/Wildlife, Health, Political, Religious and Veteran Causes. Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent and Identified Christian Families. Political Party: Republican, Democrat, Independent. Inquire for more.

 

Ailment Data: Arthritis, Diabetes, Cholesterol, Joint Mobility, Senior Issues

 

Modeling: Types: Good Customer Match, Regression. Date Required: 100M Minimum Order Qty: 50M, $25/M Scoring Fee. Model Build: 4-6 Weeks

 

WILAND MODELING AVAILABLE ! INQUIRE.

 

View Orchard Brands at:  www.orchardbrands.com

 

Orchard Brand Titles:  Appleseed’s, Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)

PROFILE
Political Party   (15.00/M)
Republican
Democrat
Independent

Ailment Data   (15.00/M)
Arthritis
Diabetes
Cholesterol
Joint Mobility
Prostate/Potency concerns

Reading Interest   (8.00/M)
Good Customer Match
Regression
SELECTS
Age Range $10.00/M
Childs Age Range $10.00/M
Childs Date of Birth $10.00/M
Date of Birth $10.00/M
Demographic $10.00/M
Donor by Category Cause $10.00/M
Ethnic/Ethnicity $15.00/M
Gender/Sex $8.00/M
Geo/Geographical $8.00/M
Household Income $10.00/M
Lifestyle $8.00/M
Number of Purchases $10.00/M
Number of Children $10.00/M
Presence of Child $10.00/M
Religion/Religious $10.00/M
Model Scoring Fee $20.00/M
Gift Giver Score 0-10 $15.00/M
Mail Order Donors $10.00/M
Political Party $15.00/M
Ailment Data $15.00/M
Reading Interest $8.00/M
Food & Beverage $10.00/M
Food MOB's $10.00/M
FACEBOOK AD MATCH $25.00/M
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $65.00
GENDER
Male 20%
Female 72%
AVERAGE INCOME
Value $43,000.00
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders canceled after mail date and/or merge will be at full rental ratel no exceptions. Orders received & processed will incur a $100/F cancel fee, $15/M cancel run chrgs & shipping fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL $75.00/F
FTP $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample mail piece required for approval. Prepayment for first time users. Good Customer Match, Regression. Date Required: 100M Minimum Order Qty: 50M, Model Build: 4-6 Weeks. Wiland Modeling Available! INQUIRE.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street Unit 3
Denville, NJ 07834
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649 (973) 625-8722
= Primary contact


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