New Movers COA by GrayHair Direct offers uniquely sourced weekly hotlines of consumers and businesses that have moved from one location to another. GrayHair Direct manages data solutions and provides address management services for major firms. GrayHair Direct New Mover file is ahead of most other new mover files offering old address vs new, weekly hotlines and is fully enhanced with transactional purchase data, demographics, lifestyle and credit scoring data.
Marketers can reach specifically those individuals and/or households at a pivotal time. Moving requires establishing new services such as cable, phones, banking, gyms, pet groomers, schools, insurance and more. In addition moving opens up the need for lots of shopping! Mailers can select movers from one geographic location by zip code, scf code or state to another specific area. Number of generations in the house, number of children and religious and political affiliation is selectable. The file is well enhanced with robust transactional data to help further define a targeted prospect by purchase activity. This file is highly recommended for insurance, regional non-profits, retailers, utility service providers and many more seeking to connect with new prospects in the neighborhood. Business movers are also available from GrayHair Direct.
Special Selects Available: Adult Age, Birth Month/Year, HH Income, Individual Income, Marital Status, Home ownership vs. Renters, Ethnicity, Donors by Category, Political Affiliation, Credit Score, Credit Card Type, Home Value, Net Worth, Education Level, Occupation, Transactional Buyer Activity from Product Categories such as Children, Home Furnishings, Gardening, Home Improvements and more! Inquire
Weekly hotline available!
Demographics: 43% Male, 46% Female, Avg Age 36, Avg HH Income $60K, Mostly Homeowners
Opt-in Email address data has been appended to the file. Allow additional time for processing.
Co-Op Modeling – Overage Data can be sent to Mailers Co-op for Modeling. Payment required on records used and $15/M run charges on balance. Volume Discount terms available
Email Orders: 25,000 Minimum
Creative requirements: HTML & Plain Text Include client name & address & opt out option. Creative services available for $275/F fee.
Provide: Subject Line and Seed List. 2 Tests included, additional test blasts $150/F email. Tracking report with delivered, opened, click thru.
Personalization available. Can suppress housefile, inquire. Prepayment required on all email orders