New Movers COA by GrayHair Direct
New Movers COA by GrayHair Direct
New Movers COA by GrayHair Direct offers uniquely sourced weekly hotlines of consumers and businesses that have moved from one location to another. GrayHair Direct manages data solutions and provides address management services for major firms. This new mover file is unique offering old address vs new and is fully enhanced with transactional purchase data, demographics, lifestyle and credit scoring data.

SEGMENTS
12,372,000 Total Universe / Universe Rate $75.00/M
275,000 Weekly Hotline + $20.00/M
2,000,000 1 Mos. New Movers + $15.00/M
4,753,000 3 Mos. New Movers + $10.00/M
12,372,000 12 Mos. New Movers $75.00/M
1,156,000 1 Mos. New Movers & Donors + $10.00/M
102,000 1 Mos. Bankrupt New Movers + $10.00/M
902,000 1 Mos. New Movers & Mail Order Byrs + $10.00/M
110,524 1 Mos New BUSINESS MOVES + $20.00/M
250,000 Move Date: November 2016 + $10.00/M
At Email Address + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 315753
mIn ID 315753
SRDS ID
MEDIA TYPE
Business and Consumer Postal Email
SOURCE
Compiled lists, Multi Sourced, Direct mail sold, Masterfile enhanced
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 10/18/2011
New to Manager 10/18/2011
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 10/18/2011
"New to System" Announcement 11/24/2011
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

New Movers COA by GrayHair Direct offers uniquely sourced weekly hotlines of consumers and businesses that have moved from one location to another. GrayHair Direct manages data solutions and provides address management services for major firms. GrayHair Direct New Mover file is ahead of most other new mover files offering old address vs new, weekly hotlines and is fully enhanced with transactional purchase data, demographics, lifestyle and credit scoring data.

 

Marketers can reach specifically those individuals and/or households at a pivotal time. Moving requires establishing new services such as cable, phones, banking, gyms, pet groomers, schools, insurance and more. In addition moving opens up the need for lots of shopping! Mailers can select movers from one geographic location by zip code, scf code or state to another specific area. Number of generations in the house, number of children and religious and political affiliation is selectable. The file is well enhanced with robust transactional data to help further define a targeted prospect by purchase activity. This file is highly recommended for insurance, regional non-profits, retailers, utility service providers and many more seeking to connect with new prospects in the neighborhood. Business movers are also available from GrayHair Direct.

 

Special Selects Available: Adult Age, Birth Month/Year, HH Income, Individual Income, Marital Status, Home ownership vs. Renters, Ethnicity, Donors by Category, Political Affiliation, Credit Score, Credit Card Type, Home Value, Net Worth, Education Level, Occupation, Transactional Buyer Activity from Product Categories such as Children, Home Furnishings, Gardening, Home Improvements and more! Inquire

 

Weekly hotline available!

 

Demographics:  43% Male, 46% Female, Avg Age 36, Avg HH Income $60K, Mostly Homeowners

 

Opt-in Email address data has been appended to the file. Allow additional time for processing.

 

Co-Op Modeling – Overage Data can be sent to Mailers Co-op for Modeling. Payment required on records used and $15/M run charges on balance. Volume Discount terms available

 

Email Orders: 25,000 Minimum

Creative requirements: HTML & Plain Text Include client name & address & opt out option. Creative services available for $275/F fee.

Provide: Subject Line and Seed List. 2 Tests included, additional test blasts $150/F email. Tracking report with delivered, opened, click thru.

Personalization available. Can suppress housefile, inquire. Prepayment required on all email orders

SELECTS
Age $8.00/M
Credit Card Type $10.00/M
Credit Score Ranking $15.00/M
Demographics $10.00/M
Donor by Category Cause $10.00/M
Donor transactions $10.00/M
Gender $8.00/M
Exact Age Birth Month/Yr $15.00/M
Home Market Value $15.00/M
Individ. vs Family Move $8.00/M
Mail Order Buyers $10.00/M
Old Address vs New $10.00/M
Product Categories $10.00/M
Subscribers by Category $10.00/M
Marital Status $10.00/M
Home ownership vs Renters $10.00/M
Credit Lines $10.00/M
Net Worth $10.00/M
Education Level $10.00/M
Occupation $10.00/M
Product Categories such as Children $10.00/M
Move Date $10.00/M
Co-Op Modeling $30.00/M
Lifestyle/ Interests $10.00/M
MANAGER
DSA Direct, LLC
GENDER
Male 43%
Female 46%
AVERAGE INCOME
Value $60,000.00
MINIMUM ORDER
Minimum Quantity 10,000
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 3,000
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders canceled after mail date and/or merge will be at full rental rate. Orders received & processed will incur a $100/F cancel fee, $15/M run charges & shipping/ material fees.
KEY CODING
Key Coding is available
Charges $3.00/M
ADDRESSING
FTP $75.00/F
EMAIL $75.00/F
SPECIAL INSTRUCTIONS
Sample Mail Piece Required for Approval. Prepayment on first time orders. Low Nets Available for Large Volume Mailers.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 E. Main Street, Unit #3
Denville, NJ 07834
Sales Executive lsantaite@dsagraphics.com (973) 954-2649 (973) 928-8791
= Primary contact


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