Health & Beauty Product Buyers from Orchard Brands Masterfile consists of mostly mature female buyers from its family of catalog and web brands that have been appended with health and beauty purchase transactions. Marketers are reaching super multi-buyers purchasing from Orchard Brands titles and from the appended database. This is well suited file for health, insurance, publication and numerous offers seeking mature responsive buyers.
This large Masterfile consists of unduplicated buyers from catalogs such as Blair, Haband, Gold Violin, LinenSource, Old Pueblo Traders and Norm Thompson; a full listing is below. The audience is mostly female shoppers age 55. The file has been overlayed with several quality enhancement products to provide mailers with ample select options to best define their prospect! Enhancements include Demographic, Lifestyle Interests, Cooperative Database Product Purchase Transactions, Donor Transactions and Credit/ Financial Scoring.
Profile: 72% Female, 20% Male, Avg. Age 55+, Avg. Sale $65, Avg. HH Income: $43,000
Special Selects: Beauty & Accessories, Health & Beauty, Medical Supplies, Nutraceuticals – Vitamins, Personal Care Products, # of purchase by Category: Health Products, Beauty Products. Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent. Political Party: Republican, Democrat, Liberal. Inquire for more.
Ailment Data: Arthritis, Diabetes, Allergies, Foot, Disability & Senior Issues.
Modeling: Types: Good Customer Match, Regression. Data required: 100M. Minimum Order Qty: 50M, $20/M Scoring Fee, Model Build: 4-6 Weeks
Orchard Brand Titles: Appleseed’s, .Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)