Health & Beauty Product Buyers from Orchard Brands
Health & Beauty Product Buyers from Orchard Brands Masterfile consists of mostly mature female buyers from its family of catalog and web brands that have been appended with health and beauty purchase transactions. Marketers are reaching super multi-buyers purchasing from Orchard Brands titles and from the appended database. This is well suited file for health, insurance, publication and numerous offers seeking mature responsive buyers.

SEGMENTS
1,786,084 Total Universe / Universe Rate $85.00/M
55,582 1 Mos. Multi-Buyers Health Products + $10.00/M
118,608 3 Mos. Multi-Buyers Health Products + $10.00/M
229,866 12 Mos. Multi-Byrs Health Products $85.00/M
66,926 1 Mos. Multi-Buyers Beauty Products + $10.00/M
148,388 3 Mos. Multi-Buyers Beauty Products + $10.00/M
311,554 12 Mos. Multi-Buyers Beauty Products + $10.00/M
1,786,084 12 Mos. MOB's of Health Products $75.00/M
Publishers/Fundraisers $65.00/M
Facebook Ads ! Inquire + $25.00/M
Modeling: 50M Min. Scoring Fee + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 304272
mIn ID 142210
SRDS ID 903104-000
MEDIA TYPE
Consumer Postal
SOURCE
Buyers, Masterfile enhanced, Catalog, Gift buyers, Cash buyers, Multi-buyers, Direct mail sold
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry
New to Manager
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 03/17/2011
"New to System" Announcement 07/28/2011
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Health & Beauty Product Buyers from Orchard Brands Masterfile  consists of mostly mature female buyers from its family of catalog and web brands that have been appended with health and beauty purchase transactions. Marketers are reaching super multi-buyers purchasing from Orchard Brands titles and from the appended database. This is well suited file for health, insurance, publication and numerous offers seeking mature responsive buyers.

 

This large Masterfile consists of unduplicated buyers from catalogs such as Blair, Haband, Gold Violin, LinenSource, Old Pueblo Traders and Norm Thompson; a full listing is below. The audience is mostly female shoppers age 55. The file has been overlayed with several quality enhancement products to provide mailers with ample select options to best define their prospect! Enhancements include Demographic, Lifestyle Interests, Cooperative Database Product Purchase Transactions, Donor Transactions and Credit/ Financial Scoring. 


Profile
: 72% Female, 20% Male, Avg. Age 55+, Avg. Sale $65, Avg. HH Income: $43,000

 

Special Selects: Beauty & Accessories, Health & Beauty, Medical Supplies, Nutraceuticals – Vitamins, Personal Care Products, # of purchase by Category: Health Products, Beauty Products. Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent. Political Party: Republican, Democrat, Liberal. Inquire for more.

 

Ailment Data: Arthritis, Diabetes, Allergies, Foot, Disability & Senior Issues.

 

Modeling: Types: Good Customer Match, Regression. Data required: 100M. Minimum Order Qty: 50M, $20/M Scoring Fee, Model Build: 4-6 Weeks

Orchard Brand Titles:  Appleseed’s, .Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)

SELECTS
Age $10.00/M
Adult Age Month/Yr $10.00/M
Children by Age $10.00/M
Demographics $10.00/M
Donor by Category Cause $10.00/M
Ethnic/Ethnicity $15.00/M
Gender $8.00/M
Geo/Geographical $8.00/M
Interest in Grandchildren $10.00/M
Income $10.00/M
Lifestyle Interests $8.00/M
Reading Interest Health $8.00/M
Number of Purchases $10.00/M
Product Categories $10.00/M
Ailment Data $15.00/M
Model Scoring Fee $25.00/M
Facebook Ad Match $25.00/M
Dollar Amount - AP $8.00/M
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $65.00
GENDER
Male 20%
Female 72%
AVERAGE INCOME
Value $43,000.00
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders cancelled after mail date and/or merge will be at full rental rate. No exceptions. Orders received & processed will incur a $100/F cancel fee, $15/M run chrgs & shipping fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL $75.00/F
FTP $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Prepayment required on test orders. Sample Mail Piece required for list owner approval. Modeling Available!
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Stret Unit 3
Denville, NJ 07834
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649 (973) 625-8722
= Primary contact


© Copyright 2000-2017 NextMark, Inc.