Donors from Orchard Brands
Donors from Orchard Brands
Donors from Orchard Brands provides buyers that are contributors to a variety of appeals. The mature, mostly direct mail audience is selectable by multi-donors, donor category, demographic and lifestyle attributes.

SEGMENTS
3,354,625 Total Universe / Universe Rate $75.00/M
532,012 1 Month Buyers & Donors + $10.00/M
1,525,776 3 Month Buyers & Donors + $10.00/M
3,354,625 12 Month Buyers & Donors $75.00/M
115,831 1 Mos. Byrs Donors to Animal Causes + $10.00/M
106,930 1 Mos. Byrs Donors to Children Caus. + $10.00/M
121,854 1 Mos. Byrs Donors to Envi. Wildlife + $10.00/M
268,079 1 Mos. Byrs Donors to Health + $10.00/M
182,523 1 Mos. Byrs Donors to Religious + $10.00/M
137,507 3 Mos. Byrs Donors to Veteran + $10.00/M
Wiland Model Scoring + $30.00/M
Non-Fundraiser Rate $100.00/M
Publisher Rate $65.00/M
Fundraiser Base Rate $75.00/M
FACEBOOK AD MATCH INQUIRE + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 472639
mIn ID 472639
SRDS ID
MEDIA TYPE
Consumer Postal
SOURCE
Multi-buyers, Direct mail sold, Buyers, Masterfile enhanced, Gift buyers, Cash buyers, Catalog
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 01/11/2017
New to Manager
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 01/09/2017
"New to System" Announcement 01/12/2017
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Donors from Orchard Brands provides buyers that are contributors to a variety of appeals. The mature, mostly direct mail audience is selectable by multi-donors, donor category and demographic and lifestyle attributes. Orchard Brands is a family of catalog and web brands that offers clothing, footwear, home and health products for men and women. The donor transactional activity has been appended to the hotline Orchard Brands buyer transactions on a monthly basis.  

 

Orchard Brands Masterfile contains unduplicated buyers from Orchard Brands Titles that include Blair, Haband, Norm Thompson, Gold Violin and Solutions. A complete listing is below for reference.  The file updates monthly and offers added selects such as Multi-Donors, interests and demographic selects to further define your ideal prospect from this large masterfile. 

 

Profile: 72% Female, 20% Male, Avg. Age 55+, Avg. Sale $65, Avg. HH Income: $43,000

 

Special Selects: File has several overlays applied to data. Demographic, Lifestyle, Cooperative Database Activity, Self-Reported & Donor transactions Donor Selects: Category cause, multi-donors, mail order donors and charitable giving score (1-10). Categories Include: Animal Welfare, Arts, Children, Environmental/Wildlife, Health, Political, Religious and Veteran Causes. Selects: Age, Income, POC, Children by age, gender and birth month, and Adults by birth month, buying activity from cooperative database activity by product, by category, number of purchases, average or last purchase dollar amount spent and Identified Christian Families. Political Party: Republican, Democrat, Independent. Inquire for more.

 

Ailment Data: Arthritis, Diabetes, Cholesterol, Joint Mobility, Prostate/Potency concerns.

 

Modeling:

Types: Good Customer Match, Regression.

Data Required: 100M Minimum Order Qty: 50M, $25/M Scoring Fee. Model Build: 4-6 Weeks

 

WILAND MODELING AVAILABLE !  If your mailer has a  Wiland Built Model, we can apply that to the Orchard Brands file to enhance your mailer results!  Inquire for more details!

 

Facebook Ad!  Available on matched Orchard Brands Donors records for $25/M plus media buy cost. Selects included! Inquire for details!

View All Brands www.OrchardBrands.com

 

Orchard Brand Titles:  Appleseed's, Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)

PROFILE
Age   (10.00/M)
Avg. Age 55

Modeling   (25.00/M)
Good Customer Match
Regression

Ailment Data   
Arthritis
Diabetes
Cholesterol
Joint Mobility
Prostate/Potency concerns

Orchard Brand Titles   
Appleseed's
Bedford Fair
Blair Home
Blair Mens/Women
Brownstone
Coward Shoe
Drapers & Damon's
Fashion Specialists
Gold Violin
Haband Mens/Ladies
Lew Magram
Linen Source
Monterey Bay
Norm Thompson
Old Pueblo Traders
Regalia
Sahalie
Solutions
Tog Shop
Value Showcase
Willow Ridge
Wintersilks
SELECTS
Age $10.00/M
Children by Age Range $10.00/M
Donors by Category $10.00/M
Ethnic/Ethnicity $15.00/M
Geo/Geographical $8.00/M
Income $10.00/M
Multi-Donors $10.00/M
Reading Interest $8.00/M
Gift Giver Score 0-10 $10.00/M
Religious Affiliation $15.00/M
Political Affiliation $15.00/M
Mail Order Donors $10.00/M
Modeling $25.00/M
Dollar Amount - AP $10.00/M
Ailment Data
Orchard Brand Titles
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $65.00
GENDER
Male 20%
Female 72%
AVERAGE INCOME
Value $43,000.00
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $450.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders canceled after mail date and/or merge will be at full rental ratel no exceptions. Orders received & processed will incur a $100/F cancel fee, $15/M cancellation run chrgs & shipping fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL $75.00/F
FTP $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample mail piece required for approval. Prepayment for first time users.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street Unit 3
Denville, NJ 07834
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649 (973) 625-8722
= Primary contact


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