Crafters Den by DSA
The Crafters Den file consists of mostly mail order multi-buyers of craft supplies. The mostly female buyers are purchasing, sewing, cross stitch and quilting supplies. All buyers are multi-buyers of crafting products and selectable by category.

SEGMENTS
328,276 Total Universe / Universe Rate $80.00/M
65,000 1 Mos. Craft Products Multi-Buyers + $10.00/M
135,852 3 Mos. Craft Products Multi-Buyers + $5.00/M
328,276 12 Mos. Craft Products Multi-Buyers $80.00/M
Fundraiser Rate / Enhancements Add'l $75.00/M
At Email Address $85.00/M
ID NUMBERS  
Manager ID
NextMark ID 470280
mIn ID 470280
SRDS ID
MEDIA TYPE
Consumer Postal Email
SOURCE
Direct mail sold, mail order, donor, subscription transactions, Buyers, Multi Sourced, Compiled lists, Multi-buyers
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 11/22/2016
New to Manager 10/21/2016
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 11/22/2016
"New to System" Announcement 11/23/2016
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

The Crafters Denfile consists of mostly mail order multi-buyers of craft supplies. The mostly female buyers are purchasing, sewing, cross stitch and quilting supplies. All buyers are multi-buyers of crafting products and selectable by category. 

 

Special Selects:

Age, Income, Gender, Children by Age Range, Donor by Causes, Product Categories: Sewing, Stitching, Quilting. Interests Bible/Devotional. # of purchases, average purchase amount.

 

Minimum for Emails: 25,000

Includes 2 tests, deployment and tracking reports. Personalization available.

Creative required for approval. HTML & Plain Text needed for Email. Client to supply subject line & seed list. Creative must contain client name and address. Additional test blasts at $100/ per additional test. Creative Services Available.

 

SELECTS
Age $6.00/M
Childs Age Range $6.00/M
Demographic $6.00/M
Ethnic/Ethnicity $15.00/M
Gender/Sex $8.00/M
Geo/Geographical $8.00/M
Income Select $6.00/M
Lifestyle $6.00/M
Product Category $6.00/M
Multi-Buyer: 2+, 3+ $6.00/M
Donors by Category Cause $6.00/M
Cross Stitch $6.00/M
Sewing $6.00/M
Quilting $6.00/M
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $50.00
GENDER
Male 15%
Female 85%
AVERAGE INCOME
Value $40,000.00
MINIMUM ORDER
Minimum Quantity 10,000
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders cancelled after mail date and/or merge will be at full rental rate. Orders received & processed will incur a $100/F cancel fee, $15/M run charges & shipping/material fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
FTP $75.00/F
EMAIL $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample Mail Piece required on Tests for Approval. Tests and Email Orders are on a prepayment basis.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street Unit #3
Denville, NJ
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649 (973) 625-8722
= Primary contact


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