Craft & Hobby Enthusiasts from Orchard Brands
Craft & Hobby Enthusiasts from Orchard Brands provides buyers that are avid crafter's with interests in sewing, knitting, quilting, scrap booking and more. The Craft & Hobby Product Buyers buyers are mostly mature females.

SEGMENTS
1,088,000 Total Universe / Universe Rate $80.00/M
224,000 1 Mos.Byrs orf Crafts & Hobbies Prod. + $10.00/M
519,000 3 Mos.Byrs orf Crafts & Hobbies Prod. + $10.00/M
1,088,000 12 Mos.Byrs orf Crafts & Hobbies Prod. + $10.00/M
117,000 3 Mos. Byrs Interest in Quilting + $8.00/M
658,000 3 Mos.Byrs Interest in Sewing Group + $8.00/M
5,000 3 Mos. Byrs & 3+ Craft Product Buyers + $10.00/M
Publishers Rate (Enhance.Add'l) $65.00/M
Fundraiser Rate (Enhance.Add'l) $75.00/M
Facebook Ad Match! Inquire + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 472641
mIn ID 472641
SRDS ID
MEDIA TYPE
Consumer Postal
SOURCE
Masterfile enhanced, Multi-buyers, Catalog, Buyers, Direct mail sold
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 01/11/2017
New to Manager
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 01/09/2017
"New to System" Announcement 01/12/2017
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Craft & Hobby Enthusiasts from Orchard Brands provides buyers that are avid crafters with interests in sewing, quilting, scrap booking and more. The craft and hobby product buyers buyers are mostly mature females. Orchard Brands is a family of catalog and web brands that offers clothing, footwear, home and health products for men and women. The crafts and hobbles product purchase activity has been appended to the hotline Orchard Brands buyer transactions. # of Purchases selectable!

 

Orchard Brands Masterfile contains unduplicated buyers from Orchard Brands Titles that include Blair, Haband, Norm Thompson, Gold Violin and Solutions. A complete listing is below for reference. The file updates monthly and offers a number of selects to further identify your ideal prospect from this large masterfile. 

 

Profile: 72% Female, 20% Male, Avg. Age 55+, Avg. Sale $65, Avg. HH Income: $43,000

 

Special Selects: File has several overlays applied to data. Demographic, Lifestyle, Cooperative Database Activity, Craft Buyers by # of Purchases, Craft Interests: Needlework / Knitting / Sewing, Quilting, Scrap Booking, Book Buyers, Magazine Buyers, Reading Interests: Fashion, Health, Religious, World News, Avg. Purchase, Demographic, Lifestyle Interests and more selectable. Inquire.

 

Modeling:

Types: Good Customer Match, Regression.

Data Required: 100M Minimum Order Qty: 50M, $25/M Scoring Fee. Model Build: 4-6 Weeks

 

WILAND MODELING AVAILABLE !  If your mailer has a  Wiland Built Model, we can apply that to the Orchard Brands file to enhance your mailer results!  Inquire for more details!

 

Facebook Ad!  Available on matched Orchard Brands Donors records for $25/M plus media buy cost. Selects included! Inquire for details!

View All Brands www.OrchardBrands.com

 

Orchard Brand Titles:  Appleseed's, Bedford Fair, Blair Home, Blair Mens/Women, Brownstone, Coward Shoe, Drapers & Damon's, Fashion Specialists, Gold Violin, Haband Mens/Ladies, Lew Magram, Linen Source, Monterey Bay, Norm Thompson, Old Pueblo Traders, Regalia, Sahalie, Solutions, Tog Shop, Value Showcase, Willow Ridge, Wintersilks. (not all the titles are mailing or contributing hotline buyers to the file)

PROFILE
Age   (10.00/M)
Avg. Age 55

Orchard Brand Titles   
Appleseed's,Bedford Fair
Blair Home
Blair Mens/Women
Brownstone
Coward Shoe
Drapers & Damon's
Fashion Specialists
Gold Violin
Haband Mens/Ladies
Lew Magram
Linen Source
Monterey Bay
Norm Thompson
Old Pueblo Traders
Regalia
Sahalie
Solutions
Tog Shop
Value Showcase
Willow Ridge
Wintersilks
SELECTS
Age $10.00/M
Childs Age $10.00/M
Demographic $10.00/M
Donors $10.00/M
Ethnic/Ethnicity $15.00/M
Gender/Sex $8.00/M
Geo/Geographical $8.00/M
Income Select $10.00/M
Lifestyle Interests $8.00/M
Presence of Child $10.00/M
Product Purchase Category $10.00/M
House Charge Card Byrs $10.00/M
Model Scoring Fee $25.00/M
Cooking, Craft, Garden $10.00/M
Number of Purchases $10.00/M
Reading Interest $8.00/M
Orchard Brand Titles
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $65.00
GENDER
Male 20%
Female 72%
AVERAGE INCOME
Value $43,000.00
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $450.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders cancellation after mail date and/or merge will be at full rental rate; no exceptions. Orders received & processed will incur a $100/F cancel fee, $15/M run charges & shipping/material fees.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL $75.00/F
FTP $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample mail piece required for approval. Prepayment required for first time users of the file.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street
Denville, NJ 07834
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649
= Primary contact


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