Catalog Marketing Database by DSA
Catalog Marketing Database is a large database of transactional buyer activity from direct mail, catalogs, online shopping sites, DRTV, continuity club memberships and publications, as well as self-reported survey data. This database is further supported with several compiled sources providing demographics and lifestyle attributes.

SEGMENTS
35,000,000 Total Universe / Universe Rate $75.00/M
390,000 1 Mos. Hotline Buyers - 1 Per Household $75.00/M
4,500,000 1 Mos. Female Buyers $75.00/M
3,500,000 1 Mos. Male Buyers $75.00/M
7,100,000 3 Mos. Buyers $75.00/M
71,398 3 Mos. Buyers w/Change of Address $75.00/M
2,800,000 3 Mos. Buyers Age 50+ $75.00/M
2,900,000 3 Mos. Buyers & Identified Donors $75.00/M
25,000 Email Campaigns + $25.00/M
ID NUMBERS  
Manager ID
NextMark ID 388842
mIn ID 388842
SRDS ID
MEDIA TYPE
Consumer Phone Postal Email
SOURCE
Compiled lists, Multi Sourced, mail order, donor, subscription transactions
GEOGRAPHY
USA
OPT-IN
MAINTENANCE
Market Entry 07/29/2013
New to Manager 08/19/2010
Counts Through 03/31/2017
DATA CARD MAINTENANCE
New To System 07/29/2013
"New to System" Announcement 07/30/2013
Last Update 04/12/2017
Next Update 05/05/2017
Update Frequency MONTHLY
DESCRIPTION

Catalog Marketing Database is a large database of transactional buyer activity from direct mail, catalogs, online shopping sites, DRTV, continuity club memberships and publications, as well as self-reported survey data. This database is further supported with several compiled sources providing demographics and lifestyle attributes. The recency is pulled from purchase activity to provide a truly responsive prospect. This a powerful responsive database providing marketers with targeted selects to reach their desired top prospects.

 

Provide your housefile as suppress and you can get names net of our housefile. Inquire for more details.

 

NOTE: $75/M Base includes All Selects with the exception Phone Numbers, Ethnicity, Ailments, Political and Religious affiliation and Credit Scoring Data. Those selects are additional costs. 10,000 Minimum order qty for this pricing. This pricing is for Postal Records. Orders under 10,000 will be subject to select fees.

 

Special Selects:

Product: Apparel: Women’s, Men’s, General Apparel, Automotive Accessories, Children, Cooking, Crafts, Food, Entertainment, Garden, Health Products, Leisure, Sports& Travel: Reading Interests: Bible/Devotional, Entertainment, Financial, Fashion, Health Publications, Spanish Publications, Sports & Travel. Donors by Category Cause, Self-Reported Ailments, Payment Method: Cash, Check, Credit Ranking thru Modeling, Monthly Installments and Cancel/Returns. Enhancements: Donors, Demographics, Lifestyle Interests, Ethnicity, Religious Affiliation, Political Affiliation. Source: Direct Mail, Telemarketing, DRTV, Online.

 

Demographics: 60% Female, 40% Male, Avg Age 50+, HH Income $60K+

 

Phone Numbers: $25/M

Script & San# required for approval. All telemarketing orders on a prepayment basis.

 

Email: 25,000 Minimum - All email addresses have been opted in for 3rd party offers. HTML & Plain Text Required. Creative Required for Approval. 2 Tests included. Additional Testing at $100/F

Client to supply: Seed List, Subject Line and Creative must contain clients full address information.

Prepayment required on all email orders.

 

Modeling: $25/M scoring fee

25,000 Min. Rental Required, 10,000 Min. Sample File.

Available: Good Customer Match, Mail File Regression

4-6 Weeks for model build.

PROFILE
Payment Method   (10.00/M)
Cash
Check
Credit Ranking thru Modeling
Monthly Installments
Cancel/Returns

Reading Interest   
Bible/Devotional
Entertainment
Financial
Fashion
Health Publications
Spanish Publications
Sports & Travel

Product   
Women’s
Men’s
General Apparel
Automotive Accessories
Children
Cooking
Crafts
Food
Entertainment
Garden
Health Products
Leisure
Sports& Travel

Enhancement   
Donors
Demographics
Lifestyle Interests
Ethnicity Religious Affiliation
Political Affiliation
SELECTS
Geo/Geographical
Children by Age Range
Payment Method $10.00/M
Continuity Club Buyers
Donors by Category
DRTV Buyers
Dollar Amount - AP
Reading Interest
Book / Magazine Buyers
Ailment Data $15.00/M
Phone Number $25.00/M
Ethnic/Ethnicity $10.00/M
Product
Enhancement
Source
E-mail $25.00/M
Credit Data
MANAGER
DSA Direct, LLC
UNIT OF SALE
Average $50.00
GENDER
Male 40%
Female 60%
AVERAGE INCOME
Value $60,000.00
MINIMUM ORDER
Minimum Quantity 10,000
Minimum Price $500.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $8.00/M
EXCHANGES
Exchange is not allowed
REUSE
Reuse is allowed
Minimum Quantity 0
Run Charge
CANCELLATION
Charges $100.00/F
CANCELLATION INSTRUCTIONS
Orders cancelled after mail date and/or merge will be at full rental rate. Orders received & processed will incur a $100/F cancel fee, $15/M run charges & shipping/material fees. Email Orders: Cancellation after testing is at full charges.
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
FTP $75.00/F
EMAIL $75.00/F
RUN CHARGE $8.00/M
SPECIAL INSTRUCTIONS
Sample Mail Piece required on Tests for Approval. Prepayment required on all Email & Telemarketing orders.
CONTACTS
Contact Name Role Email Phone Fax
Linda Santaite
DSA Direct, LLC
431 East Main Street Unit #3
Denville, NJ
Sales Executive LSantaite@DSAGraphics.com (973) 954-2649 (973) 625-8722
= Primary contact


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